Think Like a Marketer, Train Like an L&D Pro
Wednesday, April 23, 2025 @ 12:00 PM CT
Designed for L&D professionals and training leaders, this webinar will equip you with marketing-inspired strategies to create engaging, impactful, and results-driven learning experiences.
Join Mike Taylor and Bianca Baumann to explore marketing-inspired strategies for L&D like:
- Learner Intelligence: Proven techniques to uncover your audience's hidden motivations, preferences, and pain points
- Persona Development: Step-by-step guidance to create detailed learner personas that become your content creation compass
- SURE Principles in Action: Apply the SURE framework (Specific, Useful, Relevant, Engaging) to craft learning materials that truly resonate
- Leveraging marketing tools like personas, journeys, and campaigns to create engaging learning experiences
- Measuring results with continued optimization that helps improve your training effectiveness
Unlock the power of marketing for L&D
By fusing the art of marketing with the science of learning, you can create captivating training experiences that drive real results.
Are your training materials falling on deaf ears? Do your carefully crafted learning experiences fail to engage your audience? You're not alone.
The truth is, most training content misses the mark because it overlooks the most critical element: truly understanding who your learners are and what drives them.
What happens when you truly understand your learners? Better performance, lasting impact, and real behavior change.
Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For more information, listen to the Why You Should Think Like a Marketer podcast.
Are your training materials falling on deaf ears? Do your carefully crafted learning experiences fail to engage your audience? You're not alone.
The truth is, most training content misses the mark because it overlooks the most critical element: truly understanding who your learners are and what drives them.
What happens when you truly understand your learners? Better performance, lasting impact, and real behavior change.
Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For more information, listen to the Why You Should Think Like a Marketer podcast.
Register to learn from an industry expert to gain a competitive edge with your L&D efforts. Can’t attend? Register to get the recording!
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Mike Taylor is a learning experience design expert who hashelped organizations worldwide create more effective, learner-centered trainingprograms. Mike specializes in translating audience insights into engaginglearning solutions.
Bianca Baumann is a digital learning strategist andconsultant who helps organizations create learning experiences that driveengagement and results. Her innovative approaches to learner-centered designhave transformed training programs across multiple industries.
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