Think Like a Marketer, Train Like an L&D Pro
Wednesday, April 23, 2025 @ 12:00 PM CT
Designed for L&D professionals and training leaders, this webinar will equip you with marketing-inspired strategies to create engaging, impactful, and results-driven learning experiences.
Join Mike Taylor, Author and Learning Experience Consultant, to explore marketing-inspired strategies for L&D like:
- Concepts that puts your learners first, helping you create experiences that captivate and convert
- Grabbing your audience’s attention with a powerful blend of compelling content, storytelling, CTAs, and visuals
- Leveraging marketing tools like personas, journeys, and campaigns to create engaging learning experiences
- Measuring results with continued optimization that helps improve your training effective
- And additional Q&A - we value your feedback!
Unlock the power of marketing for L&D
By fusing the art of marketing with the science of learning, you can create captivating training experiences that drive real results.
Most traditional training fails to hold attention, but marketing knows how to make messages stick. By using tactics like audience targeting and storytelling, L&D can create training that feels engaging and relevant—just like great marketing.
When training is designed with the same strategic approach marketers use, employees are more likely to stay engaged, remember key takeaways, and apply what they’ve learned. The result? Better performance, lasting impact, and real behavior change.
Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For even more information, listen to the Why You Should Think Like a Marketer podcast.
Most traditional training fails to hold attention, but marketing knows how to make messages stick. By using tactics like audience targeting and storytelling, L&D can create training that feels engaging and relevant—just like great marketing.
When training is designed with the same strategic approach marketers use, employees are more likely to stay engaged, remember key takeaways, and apply what they’ve learned. The result? Better performance, lasting impact, and real behavior change.
Visit the Think Like a Marketer, Train Like an L&D Pro website to learn more about the book, and be sure to pre-order your copy!
For even more information, listen to the Why You Should Think Like a Marketer podcast.
Register to learn from an industry expert to gain a competitive edge with your L&D efforts. Can’t attend? Register to get the recording!
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Mike Taylor is a learning experience design expert who hashelped organizations worldwide create more effective, learner-centered trainingprograms. Mike specializes in translating audience insights into engaginglearning solutions.
Bianca Baumann is a digital learning strategist andconsultant who helps organizations create learning experiences that driveengagement and results. Her innovative approaches to learner-centered designhave transformed training programs across multiple industries.
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