WH Smith North America Elevates Sales and Smiles with Retail Training
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The Client
WH Smith North America is an international retailer operating Marshall Retail Group (MRG) and InMotion stores. Both brands focus on the travel and commuter sectors, with locations in airports, train stations, resorts, and casinos.
The Challenge
A Unique Training Terrain
Neovation’s SmarterU LMS was easy for us to learn and implement quickly, but complex enough to allow us to grow and do more as our ability increased.
The Quest for the Ideal LMS
The Solution
Crafting the Perfect Learning Experience
With limited time to deploy essential training, WH Smith North America prioritized having the essentials in place for its initial launch.
“When learners go into the LMS, they see a store or a brand that looks like the one they’re working in.”
Solutions for your entire eLearning program!
We can help take your seemingly complex training requirements and guide you to deliver training that achieves KPI-driven, measurable results!
Launching the Program
WH Smith North America launched its essential, brand-specific product training for both InMotion and MRG stores as its first phase with SmarterU.
Results & Benefits
In retail, effective product training directly impacts sales performance. For example, WH Smith North America's sales data reveals that after implementing the SmarterU LMS, they increased their average sale by $3 to $5 per purchase across all 350+ stores. This boost has significantly enhanced the company's revenue.
“Since using Neovation’s SmarterU LMS, we have increased our average customer purchase by $3 to $5. Regarding cost reduction, we reduced travel costs enough to produce more training. Using our LMS is financially more advantageous than doing expensive, in-person training.”
Training That Takes Off
Build your training program with our pros!
We believe training should contribute to a company’s overall success—whether your goal is to boost revenue, reduce expenses, or increase engagement—we can help!
Future Plans
With seven years of success using SmarterU LMS, WH Smith North America, including InMotion and Marshall Retail Group (MRG), is expanding its learning management system to take that success to new heights.
With a clear and measurable increase in average transaction value, WH Smith North America continues to develop and deploy exceptional product training through SmarterU so that every team member, whatever their brand and wherever their store, has access to the training they need to succeed.
Neovation is more than just an LMS supplier; they are a true vendor partner. We don't want to be just another customer, and Neovation has helped us grow by providing guidance and support. Their partnership is invaluable; they are always quick to respond when we need assistance. They even remember my name and ask about other things that are important to us, which shows their commitment to our success.
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