What are animated explainer videos?
Animated explainer videos can range from a simple narrated image collage, to gifs and complex custom animated videos that explore specific topics.
At level one, your animated explainer video uses simple transitions and images including text reinforcements of the narration to walk learners through larger ideas and content.
At level two, your animated explainer video is created with specialty software to create custom characters that interact, talk to the learner, and help them understand complex ideas or demonstrate scenarios they need to practice for learning.
At level three, your animated explainer video is entirely custom. It can be adopted to your organization’s brand and style and include more complex and custom animations to bring the story to life for your learners.
Animated explainer videos are a good alternative to explore if filming live footage is not an option. However, complex animations that require custom resources (scripts, characters, backgrounds, voiceovers, music, and audio effects) can be time-consuming to produce.
Consider breaking large amounts of content into smaller explainer videos, or “episodes,” as learners can get distracted or bored if they think a video is too long.
Animated explainer videos can also be slow to load if they have a large file size, and it may hinder performance by rendering poorly on low bandwidth connection. The higher the definition, the slower the loading.
Quality, not quantity – invest in creating resources that add value for your learners. This maybe should be more about the fact that over-use/incorrect use of animations can be damaging to the course/experience
Use animated explainer videos with intention – if the whole course is presented as an animated explainer video, learners may simply let it play and completely disengage while still "completing" the course.
Timing matters – animated explainer videos should be neither too fast nor too slow.
Delivery always needs to fit with desired outcomes and learning objectives.
See what our clients say
We were inexperienced with how to operate an LMS, but we knew we needed to take the next step with the growth of our training department. From the very beginning, we were treated with respect, encouragement, and a whole lot of help.
Anthony Sitchler
Director of Training, InMotion Entertainment
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